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Welcome to Direct

We don’t all start off doing what we love.

In fact, each member of the Direct Auto Mall team knows this all too well. Everyone made sacrifices to get here and each of us continues to share deep-rooted passion to achieve the quintessential American Dream and pursue a better life.

The same holds true for Marcio, our founder who immigrated to the United States, Brazilian-born and highly driven, he had a desire to own his own business, but first, he washed dishes and delivered pizzas. Marcio’s determination and entrepreneurial drive led to establishing his dealership in 1999. Initially focused on just selling, Marcio’s insatiable desire to learn led to a shift and re-focus- revolutionizing the company and its culture first. The undeniable philosophy that in order to successfully grow the company, he needed to treat employees like customers, and customers like employees. 

Here, our family environment supports our professional and personal development. We have the opportunity to grow and contribute to something bigger than ourselves. Our passion resonates throughout our team and beyond our walls. We care about one another, our customers, and more than anything, we pride ourselves on making an impact in the community. When we’re not assisting someone by phone, online, in the showroom, on the lot, or at the service station, we are known for taking mission trips abroad to share our success. We know it takes a village to succeed, and it’s vital we celebrate these wins with the community, here and overseas.

Dreams come true at Direct Auto Mall. We have broken the mold for outdated stereotypes for auto-dealerships.  When you ask what we do, our response is, “We provide access to achieve dreams and advance.”

We welcome first time car buyers, experienced motorists, the teenager who is eager for freedom, the single parent juggling work and kids, the immigrant family exploring this new land, and all those who view a car as a vehicle to their success. No matter their situation, we support our customers by assessing and understanding their needs and hopes, and then finding a solution that makes sense for them. For us, it is not just about selling a car, it is also about empowering individuals and families, educating and informing them, so they have more access and freedom to improve the quality of their lives. We know our approach matters because our customers give us the greatest gift of all – their trust and it’s why they choose us again and again.

We have big plans, including nationwide expansion, and we’ll succeed because we have a burning desire to innovate the auto-dealership industry. We are figuring out new ways to conduct customer outreach and streamline servicing.  From sales to finance, we are taking what is complicated and converting it into an opportunity for our customers to have the confidence and competence to invest in their futures. We aren’t satisfied unless we give it our all and in the process we create a remarkable experience for them and for us.

At Direct Auto Mall, we each have an unquenchable thirst for knowledge, and an unyielding work ethic, but we also don’t take ourselves too seriously. Every day we laugh and appreciate how fortunate we are to do what we do and where we do it. We aren’t satisfied with simply doing our jobs; in fact, we know that as part of the Direct Auto Mall team, we are fulfilling our purpose in life.

We know it is not about a car- It’s about Access, Achieving Dreams, and Advancing.
2013 Cadillac SRX AWD 4dr Luxury Collection
2013 Cadillac
2014 Jeep Grand Cherokee 4WD 4dr Summit
2014 Jeep
Grand Cherokee
2012 Ford F-150 FX4
2012 Ford
2014 Chrysler 300 4dr Sedan 300S RWD
2014 Chrysler
2011 BMW X5 35i
2011 BMW
2013 Infiniti JX35 AWD
2013 Infiniti
2014 Nissan Pathfinder 4WD 4dr Platinum
2014 Nissan
2016 GMC Sierra 1500 Base
2016 GMC
Sierra 1500
2015 Ford F-150 4WD SuperCrew 145" Lariat
2015 Ford
2014 Jeep Cherokee CHEROKEE LATITUDE
2014 Jeep
2016 Toyota Tacoma TRD Sport Double Cab 4WD V6 Automatic
2016 Toyota
2015 Toyota Highlander Limited
2015 Toyota
2016 GMC Terrain AWD 4dr SLT
2016 GMC
2013 BMW 3 Series 328i
2013 BMW
3 Series
2013 Acura MDX AWD 4dr Tech/Entertainment Pkg
2013 Acura
2014 Jeep Grand Cherokee 4WD 4dr Limited
2014 Jeep
Grand Cherokee
154 Waverly Street Framingham MA 01702 USA

Contact Us
Hours of Operation
Monday  8 a.m. - 7 p.m.
Tuesday  8 a.m. - 7 p.m.
Wednesday  8 a.m. - 7 p.m.
Thursday  8 a.m. - 7 p.m.
Friday  8 a.m. - 7 p.m.
Saturday  9 a.m. - 5 p.m.
Sunday  11 a.m- 4 p.m
Monday  8 a.m. - 6 p.m.
Tuesday  8 a.m. - 6 p.m.
Wednesday  8 a.m. - 6 p.m.
Thursday  8 a.m. - 6 p.m.
Friday  8 a.m. - 6 p.m.
Saturday  8 a.m. - 3 p.m.
Sunday  Closed
Dealership Info
154 Waverly Street
Framingham, MA 01702 view map
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